Crafting the right theme for a campaign, event or presentation gives writers and creative directors some sleepless nights. We’ve all done “The Power of One,” “Make it Happen” and “Farther, Faster, Stronger.” Or, if we’re lucky, maybe we haven’t.
So we’re going to focus on the themes we couldn’t sell to a client...actually, we never tried. I’d like to think these are just plain bad, but given the current economic situation in the business, maybe some of these are viable. Honesty goes a long way with an audience.
Herewith, some ideas for hard-to-move themes.
- Maybe Next Year
- Ick!
- Never Convicted
- Looking Forwardly
- Hurts, Don’t It?
- Do This Smell Funny To You?
- Every Man for Himself
- Stimulate This
- Internet Schminternet
- Success Festival (SuckFest for short)
- You Can’t Put a Price on Good Products
- Run!
- Please Turn to Chapter 11
- Failure is Still an Option
- It’s Not Working
- What Goes Up…
- He Shoots! He Misses!
- Find Your Bottom
- Pink Slip Poker Party
- The Power of Ow!
- DOA PDQ
- Flatline
- Frustration Station
- Shorter, Slower, Later
- It’s Cold, so so cold.
- Assessing Blame
- Do as I Say, Not as I Do.
- Fetid and Festering
- Make it Stop Bleeding
- Geronimo!