This constitutes by first real blog. I have “blogged” before, in the sense that I have posted missives, diatribes and insights onto and into various sites. But I have never fulfilled the promise of a blog, an ongoing and somewhat cohesive series of posts – a log.
It’s time. Just like writers must write, bloggers must blog. I am a writer but not one with the driving passion that rousts me from bed every dawn and wrenches me back to its comforts every night. For me, the passion wells up in me and takes time to burst forth onto the “page.” Right now, it’s bursting, and so I know I’ve got some momentum to keep the writing and blogging spewing for a good while.
My blog constitution:
Memoir in style, this blog will explore my professional insights, with more than a bit of personality. If you’ve visited my site www.binderama.com, you know that I write and create for a living. The corporate creative business is not weathering this recessional storm well. I talk to dozens of colleagues every week who are digging deeper – emotionally and financially – to survive the plague. So that will be a part of this blog. Technology is changing with the wind and effecting how we all are communicating, but more importantly, how our audiences are communicating, how they want to be touched. I’ll try to be pithy on that one and timely enough to be relevant a few days after the “ink” dries.
But I also want to show my personality in this endeavor. Three reasons: First, I have a personality; second, I pride myself on bringing personality to the otherwise staid halls of serious corporate marketing, branding and communications; and third, blogs should provide an expressive release for the author…to me, self-expression is the foundation of all media and the future of the planet.
You might find some irreverence, some criticism and preachiness, updates on current projects (those not covered by NDAs), even a few ruminations on the activities of my dogs Ruckus and Rampage. I plan to include prose, as well as media and multimedia. All of this informs my thinking and work. Most important, I will strive for honesty. Every writer should, but we all become jaded in time…or we pull a Hemingway.
Lastly: I’d like to think that every blog begins with a bit of a declaration like this. It’s good for the seo and good for the soul.
Tags: creativity, first, inspired, writing