Posts Tagged ‘writing’

Creative deprivation

Thursday, July 9th, 2009

eyeThis has not been a fun experiment. And it certainly has not been voluntary.  For more than a week I have been without my precious suite of Adobe software.  No photoshop or illustrator, no flash or dreamweaver, none of the other buggy but vital tools for creation and expression…and livelihood.  It’s really starting to freak me out!

ham1oWith the loss of just this one major component (as opposed to the whole system), I find my brain turning lethargic and unfocused, my eyes groping for icons that are no longer there, my finger perched on the touchpad, craving a good path, a new layer, an artful dodge and burn. I’m not kidding.

I feel the need to point out — above the fold –  that this is Adobe’s doing.  The internet teems with stories of CS4’s many challenges.  It’s a bear to install and, in my case, many components simply stopped working or disappeared.  I downloaded updates which would not install.  I consulted a litany of forums and help sites.  Finally, I uninstalled and now cannot re-install.  Tech support has been of little help, escalating the case several times with no follow-up.  No one there will help, although everyone is very pleasant about it.

I’ll also say that I have long considered the suite — especially photoshop — to be THE most awesome program I have ever encountered or even heard of.  And I’ve been using it for 15 years, almost daily.  It’s proven a priceless creative partner.

Up until ten days ago I had been working on my new website, leaping from photoshop to flash, dancing between illustrator to dreamweaver.  The flourishing array of programs were making real whatever my head could imagine.  Even with the many bugs, I could find workarounds, getting both sides of my brain to swoop in like avenging angels.  Then the bugs became too much, infecting too many links in the chain, slowly killing my partner, my friend.

And so I said goodbye to my friend, sort of forcing my it into a coma so that it might be reborn on the other side of an install and a half dozen reboots.  But my friend hasn’t emerged from its coma, apparently because there are still too many tiny toxins in the code and silicon to make it safe for my friend to yet rejoin this world.  Until those are eradicated, it seems, my friend is a piracy concern to its great overlord, Adobe Systems.

I miss my friend, but while I wait and wait to welcome it home, I am finding new means of expression, or rather old.  My friend’s absence has prompted me finally to blog with greater consistency.  The written word I cherish more than almost anything.  And so while one friend lies lifeless on a hard-spun disk in a plastic pouch, my dearest friend, the written word, is flowing from my fingers again out into the ether.

Godspeed, dear words!  Get well soon, CS4.

here we go…

Tuesday, July 7th, 2009

This constitutes by first real blog. I have “blogged” before, in the sense that I have posted missives, diatribes and insights onto and into various sites. But I have never fulfilled the promise of a blog, an ongoing and somewhat cohesive series of posts – a log.

It’s time. Just like writers must write, bloggers must blog. I am a writer but not one with the driving passion that rousts me from bed every dawn and wrenches me back to its comforts every night. For me, the passion wells up in me and takes time to burst forth onto the “page.” Right now, it’s bursting, and so I know I’ve got some momentum to keep the writing and blogging spewing for a good while.

My blog constitution:

Memoir in style, this blog will explore my professional insights, with more than a bit of personality. If you’ve visited my site www.binderama.com, you know that I write and create for a living. The corporate creative business is not weathering this recessional storm well. I talk to dozens of colleagues every week who are digging deeper – emotionally and financially – to survive the plague. So that will be a part of this blog. Technology is changing with the wind and effecting how we all are communicating, but more importantly, how our audiences are communicating, how they want to be touched. I’ll try to be pithy on that one and timely enough to be relevant a few days after the “ink” dries.

But I also want to show my personality in this endeavor. Three reasons: First, I have a personality; second, I pride myself on bringing personality to the otherwise staid halls of serious corporate marketing, branding and communications; and third, blogs should provide an expressive release for the author…to me, self-expression is the foundation of all media and the future of the planet.

You might find some irreverence, some criticism and preachiness, updates on current projects (those not covered by NDAs), even a few ruminations on the activities of my dogs Ruckus and Rampage. I plan to include prose, as well as media and multimedia. All of this informs my thinking and work. Most important, I will strive for honesty. Every writer should, but we all become jaded in time…or we pull a Hemingway.

Lastly: I’d like to think that every blog begins with a bit of a declaration like this. It’s good for the seo and good for the soul.